Cafe Coffee Day runs SMS promotion across 262 stores for Valentines Day in India

To mark the arrival of Valentine’s Day, they’re launching the Cafe Coffee Day Luv Zone complete with tips on how to remance your beloved — everything from love quotes, picture messages and even one of those wicked compatibility percentage calculators.

I like to see good, cool uses of the medium… I haven’t heard of anything like this happening in the UK for Valentine’s Day.  In fact, I walked past Boots the Chemist yesterday and all they had was a flimsy piece of carboard advertising the upcoming date.  Boring!

Link: Here

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

Switch to our mobile site