CELLPHONE ADVERTISING OFF TO SLOW START

Link: AdAge.

Despite the glowing predictions of the wireless industry, advertising and cellphone-based content distribution do not appear to be jelling well yet. The latest big wireless content plays are exclusively subscription based and fear of consumer backlash is one of the reasons for that.

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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