CELLPHONE ADVERTISING OFF TO SLOW START
Published by
Ewan on Wednesday 8th March 2006, 13:24
| Filed under:
Mobile
Link: AdAge.
Despite the glowing predictions of the wireless industry, advertising and cellphone-based content distribution do not appear to be jelling well yet. The latest big wireless content plays are exclusively subscription based and fear of consumer backlash is one of the reasons for that.
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