Dubble Fair Trade Chocolate runs text-a-farmer campaign

By Ewan on March 30, 2006 in Services

At Neo One, we’ve been working with the team at Dubble Fair Trade Chocolate. Recently, Dubble encouraged their network of ‘Dubble Agent’ website members to send in questions for a fair trade farmer in Ghana via text. We did the mobile and website plumbing to make it all work seamlessly for them.

They had a huge response — the results are now up (have a look) showing both the questions sent in together with the farmer’s response. Brilliant!

More about Dubble here: The Dubble Story

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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