Forget long term customer loyalty

Published by Ewan on Thursday 9th March 2006, 22:27 | Filed under: Mobile

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Link: Guardian Unlimited Business | | Serial telephony.

Forget long-term customer loyalty: the best that mobile operators can hope for these days is a brief encounter, writes Mark Tran

I’m a regular reader of Mark Tran’s writing whenever I can. In this article he discusses a recent report concluding short term ‘episodic’ relationships are the way to go for mobile operators.

This entry was posted on Thursday, March 9th, 2006 at 10:27 pm and is filed under Mobile. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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@nokiamobiletalk I'm usually Blackberry Bold, T-Mobile G1 (especially in the States) and testing the Nokia N97 at the mo

@patphelan heh hope you're having a good sunday. Time for some steak, I think.

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