Link: Dragon fires up cheap texts – Sunday Times – Times Online.

DOUG RICHARD, the American software entrepreneur best known from the Dragons’ Den TV programme, is aiming to take a big bite out of the profits mobile-phone companies make from text messaging with the launch tomorrow of Hotxt.

He plans to undercut the main network operators by offering unlimited messages for £1 a week. Many mobile users, particularly younger ones, spend far more than this on their SMS text habits. Text messaging is an important source of profits for mobile-phone companies.

it’s not a new concept — there’s Juize and Crickee that I’ve come across in recent months.  However, Hotxt are the first that I’ve seen hit the mainstream press.

I’ll download it and give it a go.