Normally I wouldn’t give New Media Age the time of day. Any "NEW MEDIA" publication which still thinks it’s cool to hide its content behind a login box needs its head examined.
This headline caught my attention though:
I can’t give you any more than that, because, obviously, it’s subscription only. What planet are they on? Click the link and if you happen to be a mindless subscriber, you’ll be able to read.
I’d really like to know more about this however I can’t be bothered to pay for a magazine subscription or even go and buy a copy. BUY? Buy a paper copy? How 1980s. I can remember when if you were in New Media Age, you spent the week buzzing and people ‘in the know’ used to say "oh, I saw you in NMA". It used to mean something. Anyway…
I doubt the reality is as accurate as the headline portrays. If all of a sudden MMS use was ‘rocketing’, it’d be all over the blogs and news outlets that actually matter. I suspect it’s a clever re-write of some recent stats showing that we’re all being screwed paying 14 pence a text, which, as we all know is often classed as "data" revenues. Plus no doubt it shows some sort of rise in MMS traffic.