Things go better with SMS

By Ewan on March 27, 2006 in Services

Link: Australian IT – Things go better with SMS (Dorothy Kennedy, MARCH 28, 2006).

LAST year, 130,000 SMS messages poured out of Coca-Cola Amatil’s 240-seat contact centre in Sydney, bound for the mobile handsets of the company’s 600-odd field workers.

Contact centre staff did not use phones to send the messages, instead keying them into emails relayed to Amatil’s mobile sales force and drink vending machine service technicians.

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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