With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?
Link: FIFA World Cup Live to T-Mobile 3G Phone Users.
T-Mobile will be the first mobile operator to broadcast twenty matches from the 2006 FIFA World Cup™ live to its customers’ cell phones, thereby ensuring that football fans will not miss a single goal, penalty or pivotal scene when on the move.
I’m still really unsure about mobile TV in general. Whenever I’ve seen it, it’s been nothing short of absolutely crap. I was ‘wowed’ by the concept — from a technical perspective — because I have a small degree of appreciation for the hard work involved in delivering TV to mobile. However I can’t quite see consumers adopting it on a mass-market basis until it’s really ‘good’. You never know though. Look at the amount of people to pay to receive 3’s fuzzy football highlights.
Still, innovation is the way ahead.
