Clickatell survey shows more businesses ‘get’ SMS

Link: More Businesses Realizing the Imperative for SMS as a Strategic Means of Enterprise Alerts, Clickatell and CMO Council Survey Reveals: Financial News – Yahoo! Finance.

– An overwhelming majority consider text messaging to be a key means to send alerts and notifications (83 percent).

– More than seven out of ten respondents said they have used text messaging for business purposes.

– Of these, more than a third said they used it primarily for customer service and support. Marketing and emergency management uses followed closely behind.

– More than a third of respondents (36 percent) said they would increase their usage from the previous year.