Clickatell survey shows more businesses ‘get’ SMS
Published by
Ewan on Tuesday 4th April 2006, 00:14
| Filed under:
SMS
Link: More Businesses Realizing the Imperative for SMS as a Strategic Means of Enterprise Alerts, Clickatell and CMO Council Survey Reveals: Financial News - Yahoo! Finance.
– An overwhelming majority consider text messaging to be a key means to send alerts and notifications (83 percent).
– More than seven out of ten respondents said they have used text messaging for business purposes.
– Of these, more than a third said they used it primarily for customer service and support. Marketing and emergency management uses followed closely behind.
– More than a third of respondents (36 percent) said they would increase their usage from the previous year.
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