Link: Law Firm Uses Text Response.
Law firm, Holmes and Hills launches a new poster campaign allowing people to respond by text.
Research shows that if you give people the choice, around half of all response will come from the text option. By including a text response on their posters, the company are aiming to maximise the effectivenss of the campaign.
Working with marketing agency, AC Marketing, Text Marketer will be managing the campaign which will run for 3 months.
I’ve actually lifted the entire text from Henry’s news release at Textmarketer.co.uk as I found it so interesting. I trust he won’t mind! I’m excited to see uber-traditional law firms exploiting the new medium of text. I can definitely see where this would be useful.