Link: Communities Dominate Brands.
Imagine if Boeing in 1950 had said "no the future is not going to be these airplanes that we sell, we are going to shift into the trains business."
Or more currently, if in the 1990s Microsoft had said no, this e-mail thing will not be significant to the future of the internet, we will now start to push fax on the web and into the Microsoft Internet Explorer/Outlook.
That is the level of strategic blunder that the world’s largest mobile operator Vodafone is now contemplating.
First the announcement. Earlier this week Vodafone signalled that it will shift from its previous position of a mobile-only offering, to include a fixed-mobile offering to its customers.
I thoroughly enjoyed Tomi’s recent blog post. One can’t but wonder why on earth they’d want to invest into fixed line.