iLoop Mobile mobilises 2.1 million hamburgers

iLoop Mobile has partnered with marketing agency, VML, to put a text-to-win promotion on 2.1 million hamburgers across 900 stores, somewhere in America Here’s how it’s working:

Each hamburger wrapper has a unique validation code that allows consumers to text for free mobile gifts such as ringtones, wallpapers, or a video clip from a hip hop artist.

This mobile marketing campaign uniquely features a WAP MicroSite delivering content in two languages: English and Spanish. iLoop Mobile’s technology provided the easy solution for our client to reach both their English and Spanish speaking customers in a single point bilingual marketing campaign.

I’m not sure a) who the hamburger partner or b) the exact location — the newsletter text didn’t say and I couldn’t find more information on either iLoop or VML’s site about the news as yet.