Link: Rock Radio’s New Buzzwords: ‘Texting Touch’.
Cell phone text messaging or ‘texting touch’ could become a key element for modern rock and active rock station efforts to reach out and touch that hard-to-reach 18-29 demo, according to newly released findings from Jacobs Media’s Technology Web Poll II.
74% of rock station listeners (from a 25,000 sample size) use text messaging and a further 22% text at least once a day.
With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?
