Keeping in tune with the fast-paced life of Mumbai, the dabbawalas are now just a click away as they can be reached through their website and a simple SMS service.
Very smart indeed. If you’re not quite up on your Dabbawala knowledge, here’s an overview from Wikipedia:
More than 175,000-200,000 lunches get moved every day by an estimated 4,500-5,000 dabbawalas, all with an extremely small nominal fee and with utmost punctuality. According to a recent survey, there is only one mistake in every 6,000,000 deliveries. The American business magazine Forbes gave a Six Sigma performance rating for the precision of dabbawalas.
So you can order online at www.mydabbawala.com or now by text!
With the market saying 'no' to Nokia's Ovi Store, what do you think can be done to change this?
