A big night out starts with one little call

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Originally uploaded by ew4n.

I’m in two minds about this T-Mobile advert I saw in the back of the taxi on Friday.

I think the Vodafone ‘now’ campaign is more effective at reminding me to ‘make the best of now’ and ‘call/text someone’.

I wonder what the motivation behind this particular creative was — and why was it destined for the taxi.

Well I definitely took a look at it anyway. I was delighted to see a brand I use advertised too.