Dial star-star-C-A-R on Zoove

Published by Ewan on Thursday 27th July 2006, 18:43 | Related | Filed Under

Over the past week I’ve been giving a lot of thought as to what I would do if I was a marketing director looking to get feedback from customers via their mobile handset — and via some above-the-line advertising.

More and more I particularly like the concept (offered by Zoove) of having customers just type star-star-C-A-R (or whatever) on their handset and *IMMEDIATELY* being connected to my marketing message and a range of options ("press 1 to receive regular text updates…etc").

I like how this cuts through all the nonsense of having to create a text message, address it and send it. If it’s a fleeting advertisement — like the demo billboard one here that I pulled from their frontpage, I think ‘**CAR’ is much easier to remember than ‘Send FORD to 82736′.

This is, as far as I’m aware, only available in North America at the moment. I wonder what it would take to get it operational in the UK.

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