I talked with Sarah, PR for MIG (Mobile Interactive Group) to follow-up on a comment Alex added to the post I made about Bounty’s stupid mobile marketing campaign.   As expected and to be clear: MIG are just providing the technology platform for the service — not the marketing ‘creative’.  I imagine that’s supervised by Masterfoods.  When I get a moment, I’ll need to give them a call and find out who authorised it. 

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