Got this in from an SMS Text News reader in London, UK:
Just been reading through your blog (like I do every day) and saw your post about Textmarks.com. I already have a platform running that supports arbitrary keywords (on arbitrary shortcodes!) which, although currently needing admin access, only involves entering a form field which could be exposed to the public, and is tied directly into my newsletter (SMS alert system) already – so the pieces are already there to do something like textmarks quickly and easily, with a range of services available to plug in. I even have a competition module already written.
I asked the reader if I could post this up anonymously on the off chance someone else might be interested in collaborating. So, do you have a shortcode lying about? 
If I can connect you (or a colleague) to the reader, send me a mail.
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