Comments on: Follow up to the M&S MVNO http://www.mobileindustryreview.com/2006/08/follow_up_to_th.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 10 Feb 2010 02:15:33 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: shawpy http://www.mobileindustryreview.com/2006/08/follow_up_to_th.html/comment-page-1#comment-431 shawpy Wed, 23 Aug 2006 04:50:47 +0000 http://www.smstextnews.co.uk/2006/08/follow_up_to_the_ms_mvno.html#comment-431 I do agree it comes across as a 'me too' type of move but I do believe that the consultants advising the board have some responsibility for whatever they impressed upon the board to take this action. The market has matured and to make a differentiator betweeen a new MVNO service and an existing MNO, new entrants cannot rely on brand and voice/text price differentiation. Customers are are not loyal to a brand just because that is the billing point. The mobile network operators are already creating the reasons why future MVNO's may be able to thrive. These MNVO's will offer IM as well as SMS, mobile VOIP (for long distance business/holiday calls), they will secure customer's data from the phone (back up), they will offer photo/video uploading. All of this will be surrounded by a social community, media/mobile TV channels, in an OPEN system where independent mobile developers/producers can trade their goods to the community AND where the price of the data bundle is LOW, because the volume of traffic pushed from IP to cellphone and the volume of P2P cellphone traffic will be significant, because the first MVNO's will start the move from voice to multimedia. These MVNO's will be nimble and multimedia centric, the mobile operators will just be the pipes. Marks & Spencer will leave the market in less than two years, but I wonder if Apple is that MVNO of the future? Think about it............ I do agree it comes across as a ‘me too’ type of move but I do believe that the consultants advising the board have some responsibility for whatever they impressed upon the board to take this action.

The market has matured and to make a differentiator betweeen a new MVNO service and an existing MNO, new entrants cannot rely on brand and voice/text price differentiation.

Customers are are not loyal to a brand just because that is the billing point.

The mobile network operators are already creating the reasons why future MVNO’s may be able to thrive. These MNVO’s will offer IM as well as SMS, mobile VOIP (for long distance business/holiday calls), they will secure customer’s data from the phone (back up), they will offer photo/video uploading. All of this will be surrounded by a social community, media/mobile TV channels, in an OPEN system where independent mobile developers/producers can trade their goods to the community AND where the price of the data bundle is LOW, because the volume of traffic pushed from IP to cellphone and the volume of P2P cellphone traffic will be significant, because the first MVNO’s will start the move from voice to multimedia.

These MVNO’s will be nimble and multimedia centric, the mobile operators will just be the pipes.

Marks & Spencer will leave the market in less than two years, but I wonder if Apple is that MVNO of the future? Think about it…………

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