Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an...

What’s the best way of buying a phone today?

How did you buy your latest phone?...

MWC: What device highlights did you miss?

So, early last week I predicted that...

Orange: Unlimited texts, 500 minutes, £35

I got another mail from Dan Lane of BlackFin this morning on the Orange Unlimited service plan.  If you recall, I did a piece on it last week.  I got his mail just as I was perusing a related thread on MoDaCo about the potential of Orange introducing an £8 unlimited add-on.

Dan writes:

So further to what I mentioned the other day… I’m looking into Orange’s Unlimited tariff… I’m not sure I’d ever contemplate upgrading to a 75/month tariff but I wanted to know more.

In the terms and conditions I found:

———

The Offer provides Eligible Customers with one of the following "Unlimited Bundles" dependent on their talkplan:

    * Dolphin £35 – Unlimited Text Messages Bundle
    * Racoon £35 – Unlimited Fixed Line Calls Bundle
    * Canary £40 – Unlimited Orange Off Peak Calls Bundle
    * Panther £75 – Unlimited Text Messages and Off Peak Data Bundle

———

OFF PEAK DATA BUNDLE!

Yeah, no wonder they put "Unlimited Bundles" in quote marks!.

I can’t even comprehend the meeting in which someone thought 75 quid for unlimited data was competitive before some other marketing chump stood up and said "we can restrict it to off peak!".

As for the target market for this tariff… the high cost puts it firmly in ‘businessman’ territory but that kind of user is far more likely to be attracted to peak-time data bundles.

Orange haven’t so much dropped the ball on this one, they fumbled around a bit before kicking it into a ditch. I look forward to seeing them attempt to recover the ball by poking it with sticks.

No wonder Dan is positively vomitting with annoyance.  Off-peak?   An OFF PEAK data package?  Like I’m going to wait until 6pm to use the data on my handset?  What planet are they on?

There might be a special £8 add-on data plan.  There might not.  The MoDaCo thread on the subject has a ton of conflicting views.  You have to seriously wonder what’s going on there at Orange Towers.  Can’t they just make it simple a la T-Mobile’s £7.50 a month proper unlimited deal?

13 COMMENTS

  1. i unfortunately APPARENTLY sent 300 texts in two days.
    even for me this is impossible.
    i think there’s something gone wrong with my unlimited text plan…

  2. And yet texts to twitter, which is a UK mobile number, are not included and are in fact charged at 20p per go, although how your supposed to know that in advance I don't know. What other numbers am I going to be randomly charged for texting? Why is all this stuff so hard to find out?

  3. And yet texts to twitter, which is a UK mobile number, are not included and are in fact charged at 20p per go, although how your supposed to know that in advance I don't know. What other numbers am I going to be randomly charged for texting? Why is all this stuff so hard to find out?

  4. And yet texts to twitter, which is a UK mobile number, are not included and are in fact charged at 20p per go, although how your supposed to know that in advance I don't know. What other numbers am I going to be randomly charged for texting? Why is all this stuff so hard to find out?

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recently Published

Is it time to subscribe to a printer service from HP?

Ever since my dad brought home an HP LaserJet printer (version 3, if memory serves), I have been printing with an HP. Over the...

What’s the best way of buying a phone today?

How did you buy your latest phone? I'm asking because I'm thinking about what I should be doing. When I was living in Oman, I...

MWC: What device highlights did you miss?

So, early last week I predicted that next to nothing from Mobile World Congress would break through into the mainstream media. I was right,...

How Wireless Will Pave the Path to Neobank Profitability

I'm delighted to bring you an opinion piece from Rafa Plantier at Gigs.com. I think it's particularly relevant given the recent eSIM news from...

An end of an era: Vodafone UK turns off 3G services

I thought it was worthwhile highlighting this one from the Vodafone UK team. For so long - for what feels like years, seeing the...

Mobile World Congress: Did the mainstream media notice?

I resolved this year to make sure I wrote something - anything - about Mobile World Congress, the huge mobile industry trade show taking...