Qtags go live with Popeyes restaurants

By on August 23, 2006 in News

Picture_6_19Hot off the back of going live with Red Robin restaurants, Qtags have just announced that they’ve signed Popeyes restaurants.  Get in!  Congratulations to the Qtags team.  They really are pushing to introduce mobile into sensible, smart areas. 

Here’s a quote from the release:

Popeyes® Chicken & Biscuits, a division of AFC Enterprises, Inc. (NASDAQ: AFCE) is spicing up its marketing efforts with the qtags’ short-code text messaging system.

In conjunction with its advertising agency Fogerty Klein Monroe, the Atlanta-based restaurant chain is adding the qtag ‘popeyes’ to outside signage at 94 Houston-area locations.

Popeyes will display a call-to-action on reader boards outside outlets inviting customers to text ‘popeyes’ to QTAGS (78247). Once texted, the customer will receive a text message reply with instructions on how to redeem free Cajun fries and Medium drink with the purchase of a Chicken Deluxe Sandwich.

So if you happen to live nearby a Popeyes, give this a go and get yourself a free Cajun fries!  Then mail me and tell me what you thought of the Qtags experience.  Incidentally you can get the Qtags press release on podcast too.

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
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  • http://www.qtags.com Allison Gower

    Thanks for writing about qtags text. Each time we setup a live qtag word (like popeyes), we provide the client (in this case FKM and Popeyes both) with a live-report link. We can all follow-along real-time with inbound text traffic and view time/date stamp along w/ aggregated originating area codes. We are seeing spectacular traffic on this promotion, the Popeyes customer really is text savvy (and apparently wants a good deal too). For those who are super interested – I posted a photo of a door-clinger in action on http://www.qtagsforadvertisers.com, and on our blog feature post http://www.allaboutqtags.typepad.com.

  • Pingback: all about qtags

  • http://www.btd.org jamie

    The call to action is pretty weak. I would like to see the stats published to see a true number of respondents.

  • max191

    Interesting blog. It would be great if you can provide more details about it. Thanks a load!
    regards
    charcoal grill

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