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	<title>Comments on: Holmes Place mobile strategy weighed, measured and founding wanting</title>
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	<description>Daily news and opinion for 250,000 industry executives and mobile fanatics</description>
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		<title>By: steve procter</title>
		<link>http://www.mobileindustryreview.com/2006/09/holmes_place_mo.html/comment-page-1#comment-495</link>
		<dc:creator>steve procter</dc:creator>
		<pubDate>Wed, 13 Sep 2006 11:04:37 +0000</pubDate>
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		<description>what the hell does INFO + BANK mean?  text these two words seperated by a plus symbol, or text the word info followed by a space then the word bank.  or what!?

I am getting sick and tired of seeing campaigns put together but 3 year olds from their back bedroom.  Not understanding how to create the correct instructions and not knowing how to explain to the client how best to handle the responses. Although even a 3 year old could surely explain that when you get an enquiry you reply to it - so Holmes Place must take some blame for this!

There are clearly many mobile marketing/solutions companies that need to sort themselves out as they&#039;re giving us all a bad name and will make many people see ads like this in the future and ignore them because &quot;well it never worked last time I tried responding to one&quot;.

sort it!!

steve/itagg

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		<content:encoded><![CDATA[<p>what the hell does INFO + BANK mean?  text these two words seperated by a plus symbol, or text the word info followed by a space then the word bank.  or what!?</p>
<p>I am getting sick and tired of seeing campaigns put together but 3 year olds from their back bedroom.  Not understanding how to create the correct instructions and not knowing how to explain to the client how best to handle the responses. Although even a 3 year old could surely explain that when you get an enquiry you reply to it &#8211; so Holmes Place must take some blame for this!</p>
<p>There are clearly many mobile marketing/solutions companies that need to sort themselves out as they&#8217;re giving us all a bad name and will make many people see ads like this in the future and ignore them because &#8220;well it never worked last time I tried responding to one&#8221;.</p>
<p>sort it!!</p>
<p>steve/itagg</p>
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		<title>By: Jim Black</title>
		<link>http://www.mobileindustryreview.com/2006/09/holmes_place_mo.html/comment-page-1#comment-494</link>
		<dc:creator>Jim Black</dc:creator>
		<pubDate>Tue, 12 Sep 2006 21:04:03 +0000</pubDate>
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		<description>More a failure in marketing  full stopthan mobile channel alone I think. Had the same experience recently when I sent an email to a property developer who had a sign outside the new build. Still waiting......</description>
		<content:encoded><![CDATA[<p>More a failure in marketing  full stopthan mobile channel alone I think. Had the same experience recently when I sent an email to a property developer who had a sign outside the new build. Still waiting&#8230;&#8230;</p>
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		<title>By: Pat Phelan</title>
		<link>http://www.mobileindustryreview.com/2006/09/holmes_place_mo.html/comment-page-1#comment-493</link>
		<dc:creator>Pat Phelan</dc:creator>
		<pubDate>Tue, 12 Sep 2006 11:32:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.co.uk/2006/09/holmes_place_mobile_strategy_weighed_measured_and_founding_wanting.html#comment-493</guid>
		<description>Hi
You can check short codes @ &lt;a href=&quot;http://www.icstis.org.uk&quot; rel=&quot;nofollow&quot;&gt;http://www.icstis.org.uk&lt;/a&gt; 
This is what we know about the number you entered (84025).

We have the following information about this number.

    * This is a text message service charged at premium rate. Content ranges from ringtones, jokes, games, tarot, chat and more. Call the content provider shown below for more details. This service costs will vary depending on the service that you subscribed to.
    * Click the following link for further information about premium rate text messages. More...

We also have contact details for the company that provides this service. If you have any queries about it, please get in touch with them to find out more.

2 Ergo Ltd
St Marys Chambers
Haslingdon Road
Rawtenstall
Lancashire
BB4 6QX
01706 221777</description>
		<content:encoded><![CDATA[<p>Hi<br />
You can check short codes @ <a href="http://www.icstis.org.uk" rel="nofollow">http://www.icstis.org.uk</a><br />
This is what we know about the number you entered (84025).</p>
<p>We have the following information about this number.</p>
<p>    * This is a text message service charged at premium rate. Content ranges from ringtones, jokes, games, tarot, chat and more. Call the content provider shown below for more details. This service costs will vary depending on the service that you subscribed to.<br />
    * Click the following link for further information about premium rate text messages. More&#8230;</p>
<p>We also have contact details for the company that provides this service. If you have any queries about it, please get in touch with them to find out more.</p>
<p>2 Ergo Ltd<br />
St Marys Chambers<br />
Haslingdon Road<br />
Rawtenstall<br />
Lancashire<br />
BB4 6QX<br />
01706 221777</p>
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