So are the car park people really taking the massive hit on revenue by using premium sms? A great and simple idea no doubt and I take my hat off to them for it. I too pay my daily congestion charge using a quick text each evening (but the money then comes off my credit card which I have already pre-registered) and it is soooo easy. Well it was until the day I got a replacement credit card which wasn’t registered with the congestion people…so I then had to run around Kensington in a blind panic trying to find a shop that I could pay it at instead.

But for the car park people to take £5 off you and only get approx £3.20 back is not a sustainable model…surely? And of course if you wan to buy a weekly ticket at say £50 then psms doesn’t work either. And then there is the fact that they won’t get paid out by their aggregator for a month or two on average.

It just reawakens the thoughts we in the industry have every week about why psms could be THE killer-app but never will be so long as the operators run it the way they do.

cheers
Steve/itagg.com