Link: Mobile TV viewers have short attention spans – PVR Wire
The cabletelevision Advertising Bureau released a report today showing that consumers are only willing to accept ads of about 9 seconds on a cell phone screen. The larger the screen, the more likely they are to sit through a longer commercial. 13 seconds for an iPod or PSP, 18 second for a computer screen, and 42 seconds for television commercial.
Not surprised. One imagines that the advert content has to dramatically change since it’s on such a small screen too.
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