NEWS: SMS Text News announces winner of coveted industry award

This month, the SMS Text News Award is titled:

STUPID mobile operator ringtune policy

I am delighted to announce that Three UK is the winner of the SMS Text News STUPID Mobile Operator Realtune Policy Award, October 2006.

Three UK rose head and shoulders above the tough competition by pricing their dual-download music tracks at £0.99 each, whilst cunningly retailing realtunes for the exact same track at a whopping £3.49 each.

In selecting Three UK, the luminary SMS Text News Award Panel wanted to draw special attention to the operator for having balls of steel — sufficient to confidently fleece its customers in such a direct and innovative manner.

Congratulations Three UK!

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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