Link: Yahoo to expand mobile phone ad test – USATODAY.com
Yahoo this week will expand a test of its mobile telephone advertising network to include more visually appealing messages.
The addition of graphical ads, scheduled to be announced Tuesday, comes a month after Yahoo began delivering short, written messages to mobile phones, relying on some of the same algorithms used by its Internet search engine. That, too, is being done on an experimental basis for now.
More visually appealing? Could be good.
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