I think he/she may also miss out the fact that there are many mobile industry individuals who read this blog, people who have severe background experience of services, marketing, design, technology, corporate culture and many other facets of the consumer mobile industry and the major players in that industry. Ewan is part of that same crowd.

If Ewan says that phone is ARSE, it is ARSE……………………………

If you think about it, the phone manufacturers are only pandering to the basic necessities of throwaway culture [or should I say planned obsolesence]. My view is that the Cath Kidson phone is a derisable attempt to upsell mobile consumers to yet another phone – even though they might not need it. We will have many more attempts to do this in the near future with more and more designs aimed at niche [but sizeable consumer audiences].

PS. If the girl who bough the phone is fit, why can we not have a picture of her in the blog?.