Comments on: Free 30 min Wi-Fi access at Wetherspoon pubs when you buy a drink http://www.mobileindustryreview.com/2006/12/free_30_min_wi-fi_access_at_wetherspoon_pubs_when_you_buy_a_drink.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:09:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Jim Black http://www.mobileindustryreview.com/2006/12/free_30_min_wi-fi_access_at_wetherspoon_pubs_when_you_buy_a_drink.html/comment-page-1#comment-12238 Jim Black Sun, 10 Dec 2006 22:34:31 +0000 http://www.smstextnews.com/2006/12/free_30_min_wi-fi_access_at_wetherspoon_pubs_when_you_buy_a_drink.html#comment-12238 This is exactly how it should be. I wonder how much revenue T-Mobile actually make from their Starbucks hotspots? Now if they offered me free wi-fi access with my T-Mobile data plan and a drink purchase, I know where my coffee loyalty would be. How many other customers and sales might Starbucks gain? How many more data customers might T-Mobile gain? Now I've no idea about the revenue model used by T-Mobile and Starbucks, but I'd wager that there might be more money for both parties in doing a revenue share on sales where customers also take 30mins of free access? Seems pretty obvious, or maybe I'm missing the point. This is exactly how it should be. I wonder how much revenue T-Mobile actually make from their Starbucks hotspots? Now if they offered me free wi-fi access with my T-Mobile data plan and a drink purchase, I know where my coffee loyalty would be. How many other customers and sales might Starbucks gain? How many more data customers might T-Mobile gain?

Now I’ve no idea about the revenue model used by T-Mobile and Starbucks, but I’d wager that there might be more money for both parties in doing a revenue share on sales where customers also take 30mins of free access?

Seems pretty obvious, or maybe I’m missing the point.

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