Comments on: Bluecasting, Bluespamming, whatever you call it, it’s total rubbish http://www.mobileindustryreview.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 10 Feb 2010 02:15:33 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Ray http://www.mobileindustryreview.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html/comment-page-1#comment-26769 Ray Wed, 07 Feb 2007 08:17:45 +0000 http://www.smstextnews.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html#comment-26769 After reading all the thoughts about BT transmitting mrkting contents these days. I have had the following thoughts. People seems to like the idea of BT transmiting contents/msg/access to a potential user. But you guys seems to hate the way it is being implemented. Either its Bluecasting or Bluespamming, I think that the party implementing this idea to spam people, without people's notice, just simply lacked the responsibility. Although 3G's popularity in the future and everyone's access to wap sites non-stop. Don't forget about the "location-base" and "push" attributes that BT has. The invention of internet gave birth to many large corps such as Google, e-Bay, My Space etc. These companies actively do ads/PR/news release online. Why? Because online ads are the most direct way (with one click) to access these websites. Further more these people (sitting in front of a computer accessing the web) are the potential users of these websites. In the near future, when people will spend more time accessing the web via mobile, larger companies that provides mobility services will emerge. What will be the best way to push these "wap services" to a potential user's phone? Taking a QR code, send it and wait to be accessed? Yes, maybe, in some situations. In a lot of cases, it will be BT. When you're in an outdoor environment, activating your phone's BT to access mobile contents, will be the same as clicking a banner within a website to access Amazon.com. BT cannot substitute other forms of ads, just like online ads aren't killing TV/mag/outdoor ads. It will be a tool that has to be integrated with outdoor ads to provide location/environmental base communication solutions to fulfill the whole chain of communication. So, for people who are pushing contents via BT, pls do it with responsible. Don't let people think that its rubbish! After reading all the thoughts about BT transmitting mrkting contents these days. I have had the following thoughts. People seems to like the idea of BT transmiting contents/msg/access to a potential user. But you guys seems to hate the way it is being implemented.

Either its Bluecasting or Bluespamming, I think that the party implementing this idea to spam people, without people’s notice, just simply lacked the responsibility.

Although 3G’s popularity in the future and everyone’s access to wap sites non-stop. Don’t forget about the “location-base” and “push” attributes that BT has.

The invention of internet gave birth to many large corps such as Google, e-Bay, My Space etc. These companies actively do ads/PR/news release online. Why? Because online ads are the most direct way (with one click) to access these websites. Further more these people (sitting in front of a computer accessing the web) are the potential users of these websites.

In the near future, when people will spend more time accessing the web via mobile, larger companies that provides mobility services will emerge. What will be the best way to push these “wap services” to a potential user’s phone? Taking a QR code, send it and wait to be accessed? Yes, maybe, in some situations. In a lot of cases, it will be BT. When you’re in an outdoor environment, activating your phone’s BT to access mobile contents, will be the same as clicking a banner within a website to access Amazon.com.

BT cannot substitute other forms of ads, just like online ads aren’t killing TV/mag/outdoor ads. It will be a tool that has to be integrated with outdoor ads to provide location/environmental base communication solutions to fulfill the whole chain of communication.

So, for people who are pushing contents via BT, pls do it with responsible. Don’t let people think that its rubbish!

]]> By: Accept Connection From “More Bluespamming Debate”? at MobHappy http://www.mobileindustryreview.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html/comment-page-1#comment-24444 Accept Connection From “More Bluespamming Debate”? at MobHappy Tue, 30 Jan 2007 12:58:41 +0000 http://www.smstextnews.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html#comment-24444 [...] Ewan Macleod: It’s an ugly, ugly message that most consumers don’t care for. It’s then a hugely underwhelming experience — to be sent a 100×100 shite image. Or some blocky video. You have to pair with the sodding device. It’s just……… it’s a by-hook-or-by-crook marketing method. How many sodding hoops do you want your (potential) customers to jump through so you can get them to view a video on their phones? Please. Stick it on Youtube or something, do the marketing that way. Bluecasting in a theatre? Bluecasting in a street? Oh dear. [...] [...] Ewan Macleod: It’s an ugly, ugly message that most consumers don’t care for. It’s then a hugely underwhelming experience — to be sent a 100×100 shite image. Or some blocky video. You have to pair with the sodding device. It’s just……… it’s a by-hook-or-by-crook marketing method. How many sodding hoops do you want your (potential) customers to jump through so you can get them to view a video on their phones? Please. Stick it on Youtube or something, do the marketing that way. Bluecasting in a theatre? Bluecasting in a street? Oh dear. [...]

]]> By: Daniel http://www.mobileindustryreview.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html/comment-page-1#comment-24145 Daniel Mon, 29 Jan 2007 12:04:43 +0000 http://www.smstextnews.com/2007/01/bluecasting_bluespamming_whatever_you_call_it_its_total_rubbish.html#comment-24145 I dream of a world where bluetooth is used for good, instead of evil. Where this pairing nonsense is just forgotten, and a user can click "Yes" or "No" to receive a requested file. Of course, that's going to be a software solution, and since getting people to install special third party software on their phones just to receive ads is like telling people that they won't get any mail unless they have a standard-issue letterbox. The solution is simple - they'll fax their documents and email their letters, skipping your beautifully theorised content delivery system altogether. The concept behind bluetooth - wireless communication in a very small local area - is brilliant. Getting people to use it is the problem. Why doesn't someone just stage a big <a href="http://en.wikipedia.org/wiki/Orienteering" rel="nofollow">orienteering race</a> and use virtual markers sent via bluetooth for people's phones to collect, or a giant prize hunt, where finding a special location will send the participant the next clue via bluetooth. Something to get the people using the technology. I don't know what it's like where you are, but where I am, 90% of the people may say they want Bluetooth on their handsets, but 70% of THOSE people think Bluetooth is a brand of wireless headset. Maybe it's just me, but doesn't the idea of being able to send information to people, as long as they're in the same room* give you <a href="http://en.wikipedia.org/wiki/Alternate_reality_game" rel="nofollow">ideas</a>? *depending on the size of your room, of course. I dream of a world where bluetooth is used for good, instead of evil. Where this pairing nonsense is just forgotten, and a user can click “Yes” or “No” to receive a requested file. Of course, that’s going to be a software solution, and since getting people to install special third party software on their phones just to receive ads is like telling people that they won’t get any mail unless they have a standard-issue letterbox. The solution is simple – they’ll fax their documents and email their letters, skipping your beautifully theorised content delivery system altogether.

The concept behind bluetooth – wireless communication in a very small local area – is brilliant. Getting people to use it is the problem. Why doesn’t someone just stage a big orienteering race and use virtual markers sent via bluetooth for people’s phones to collect, or a giant prize hunt, where finding a special location will send the participant the next clue via bluetooth.

Something to get the people using the technology. I don’t know what it’s like where you are, but where I am, 90% of the people may say they want Bluetooth on their handsets, but 70% of THOSE people think Bluetooth is a brand of wireless headset.

Maybe it’s just me, but doesn’t the idea of being able to send information to people, as long as they’re in the same room* give you ideas?

*depending on the size of your room, of course.

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