I’m a wee bit late with this — the concept being, you send a text with your friend’s number (or your potential lover’s number) and a message to the iTagg shortcode (83248) and their system would then send out the message — anonymously — at 10am today. (It’s free to your friend, but costs you 50p + cost of a standard message).
So yes, I’m a wee bit late. Next year, perhaps!
More details here.
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