Orange has stopped sucking lemons

Bright Color for a Drab Day

Bright Color for a Drab Day
Originally uploaded by BlueEyes5.

I am delighted to report, courtesy of SMS Text News reader Alan, that UK mobile operator Orange have stopped playing that Svetlana Sucks Lemons advert prior to the beginning of movies across the UK.

After going to see Dreamgirls last night (I was in the mood for a big of big band music), I can also confirm Alan’s report!

They’ve swapped back to that Orange Film funder chappy — and the current ad uses a famous-Hollywood-type. Neither Alan nor I can identify who it is though.

Still, much better than sucking lemons, eh?

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.
  • http://www.showbizvixen.com Lorraine

    You’re clearly not a Quentin Tarantino fan, are you Ewan?! The “famous Hollywood-type” you’re referring to is Michael Madsen, aka Mr Blonde from Reservior Dogs. For people like me who weren’t invited to go to the cinema with Ewan (yeah, thanks mate!), I’ve uploaded the ad to my site.

    http://www.showbizvixen.com/2007/02/05/michael-madsen-orange-ad/

    I don’t think it’s as funny as some of the other Orange Film Board-themed ads but there’s not a single lemon in sight!

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