Comments on: Three UK’s £15/month 500 min price plan http://www.mobileindustryreview.com/2007/02/three_uks_15month_500_min_price_plan.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 10 Feb 2010 16:00:51 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Text To Screen » Blog Archive » £25 ‘admin charge’ to change your price plan on Three UK? http://www.mobileindustryreview.com/2007/02/three_uks_15month_500_min_price_plan.html/comment-page-1#comment-27428 Text To Screen » Blog Archive » £25 ‘admin charge’ to change your price plan on Three UK? Fri, 09 Feb 2007 20:23:01 +0000 http://www.smstextnews.com/2007/02/three_uks_15month_500_min_price_plan.html#comment-27428 [...] Oh dear. Deary me. Just when I was going off on one about how good their new £15/month ‘500 minutes’ price plan was (not just me, reader Darren reckoned it was a genius move), you find out that they’ve implemented some dumb marketing policy. [...]

]]> By: Darren http://www.mobileindustryreview.com/2007/02/three_uks_15month_500_min_price_plan.html/comment-page-1#comment-27379 Darren Fri, 09 Feb 2007 13:51:52 +0000 http://www.smstextnews.com/2007/02/three_uks_15month_500_min_price_plan.html#comment-27379 I like it - and do you know why I like it? Because it will make money for three AND it provides a compelling reason for users to churn. Why will it make money? Becuse this tariff includes no text messages. Text messaging is extremely profitable for operators when its used out of bundle. Why is it compelling? Because its simple - it does exactly what it says on the box and provides a fair amount of voice for a very reasonable rate. Lets put it this way - at this price (if I had a choice) I would cease paying the BT tax and a three phone would be my new landline. Mind you, having said that, I don't even hook up my landline anymore ;-) I like it – and do you know why I like it? Because it will make money for three AND it provides a compelling reason for users to churn.

Why will it make money? Becuse this tariff includes no text messages. Text messaging is extremely profitable for operators when its used out of bundle.

Why is it compelling? Because its simple – it does exactly what it says on the box and provides a fair amount of voice for a very reasonable rate. Lets put it this way – at this price (if I had a choice) I would cease paying the BT tax and a three phone would be my new landline.

Mind you, having said that, I don’t even hook up my landline anymore ;-)

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