Mattel’s 48 year old ‘Barbie’ interacts with fans by text

By Ewan on March 8, 2007 in News, Services

Never let it be said that Barbie and Mattel aren’t moving with the times, eh?

Link: Indiantelevision.com’s Kidology: Barbie fans can SMS her on her birthday

Mattel’s flagship property Barbie will celebrate her 48th Birthday on 9 March and the toy manufacturer has decided to get kids involved by allowing them to SMS on 6767222 to wish her and also get a reply from her as well.

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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