Smith Micro announced it’s new Mobile Sweepstakes Generator, an intuitive ‘digital scratch card’ technology that transforms a one way marketing program into a dynamic interactive experience via MMS.
Smith Micro’s Mobile Sweepstakes Generator can power advertising promotions in a secure, imaginative and cost-effective manner by allowing the consumer to engage with the company sponsoring the sweepstakes via their mobile phone. This “paperless sweepstakes” technology not only drives increased SMS cell phone usage for carriers, but also serves as a complimentary channel to more traditional media including print, broadcast, mail and online.
Well… I think this is a good evolution of the medium.
I’ve got a slight issue — it’s very geeky though. It’s not… well, it doesn’t seem as ‘random’ as a physical scratch card. Because I know that MMS has been pre-programmed to either be a ‘winning’ one or not BEFORE I receive it.
I think it’s a paper vs technology thing with me. Very cool nonetheless.
gah..
who writes stuff like this anymore:
‘With more than half of the world population carrying mobile phones, leading marketing agencies and the brands they represent can benefit from this innovative technology to build a stronger customer relationship and reach a wider audience effectively and efficiently.’