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	<title>Comments on: Calvin Klein&#8217;s text chat billboards launch IN2U fragrance in Toronto</title>
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	<link>http://www.mobileindustryreview.com/2007/04/calvin_kleins_text_chat_billboards_launch_in2u_fragrance_in_toronto.html</link>
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		<title>By: Celeste</title>
		<link>http://www.mobileindustryreview.com/2007/04/calvin_kleins_text_chat_billboards_launch_in2u_fragrance_in_toronto.html/comment-page-1#comment-68058</link>
		<dc:creator>Celeste</dc:creator>
		<pubDate>Sun, 08 Jul 2007 03:30:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/04/calvin_kleins_text_chat_billboards_launch_in2u_fragrance_in_toronto.html#comment-68058</guid>
		<description>Old news: the Japanese have been doing this since at least &#039;99.</description>
		<content:encoded><![CDATA[<p>Old news: the Japanese have been doing this since at least &#8216;99.</p>
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		<title>By: Text Message Info</title>
		<link>http://www.mobileindustryreview.com/2007/04/calvin_kleins_text_chat_billboards_launch_in2u_fragrance_in_toronto.html/comment-page-1#comment-41556</link>
		<dc:creator>Text Message Info</dc:creator>
		<pubDate>Mon, 09 Apr 2007 13:52:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/04/calvin_kleins_text_chat_billboards_launch_in2u_fragrance_in_toronto.html#comment-41556</guid>
		<description>Calvin Klein has shown that text messaging is a great advertising medium.  In fact, The New York Times calls it the &quot;greatest advertising medium of all time.&quot;</description>
		<content:encoded><![CDATA[<p>Calvin Klein has shown that text messaging is a great advertising medium.  In fact, The New York Times calls it the &#8220;greatest advertising medium of all time.&#8221;</p>
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		<title>By: links for 2007-04-08 &#124; The Marketing Technology Blog</title>
		<link>http://www.mobileindustryreview.com/2007/04/calvin_kleins_text_chat_billboards_launch_in2u_fragrance_in_toronto.html/comment-page-1#comment-41338</link>
		<dc:creator>links for 2007-04-08 &#124; The Marketing Technology Blog</dc:creator>
		<pubDate>Sun, 08 Apr 2007 18:21:57 +0000</pubDate>
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		<content:encoded><![CDATA[<p>[...] SMS Text News » Calvin Klein’s text chat billboards launch IN2U fragrance in Toronto Calvin Klein, one of the world’s most reputable fashion designer brands, created a buzz in the busy city of Toronto to launch their new text-friendly fragrance using mobile marketing technology powered by Addictive Mobility. (tags: sms advertising marketing) [...]</p>
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