Comments on: Pepsi launches America’s biggest bluetooth campaign http://www.mobileindustryreview.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html Daily news and opinion for 250,000 industry executives and mobile fanatics Sun, 21 Mar 2010 23:17:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Pepsi launches America’s biggest bluetooth campaign - Defend PC http://www.mobileindustryreview.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html/comment-page-1#comment-48258 Pepsi launches America’s biggest bluetooth campaign - Defend PC Fri, 04 May 2007 14:53:07 +0000 http://www.smstextnews.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html#comment-48258 [...] Pepsi launches America’s biggest bluetooth campaign April 30, 2007 at 12:18 pm Filed under Mobile , Mobile Marketing This is pretty exciting stuff. via SMS Text News [...] [...] Pepsi launches America’s biggest bluetooth campaign April 30, 2007 at 12:18 pm Filed under Mobile , Mobile Marketing This is pretty exciting stuff. via SMS Text News [...]

]]> By: PlusOne - Musings of a marketer » Pepsi launches America’s biggest bluetooth campaign http://www.mobileindustryreview.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html/comment-page-1#comment-47863 PlusOne - Musings of a marketer » Pepsi launches America’s biggest bluetooth campaign Thu, 03 May 2007 04:01:45 +0000 http://www.smstextnews.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html#comment-47863 [...] If you have an interest or application for bluetooth marketing let us know! SMS Text News » Pepsi launches America’s biggest bluetooth campaign Qwikker announced today that Pepsi has launched the largest Bluetooth marketing campaign in the U.S. The campaign to deliver viral video clips, which went live on April 2nd, runs for two months in outdoor advertising locations consisting of bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia. This campaign marks a milestone for the interactive marketing industry as the first multi-city, multi-network Bluetooth marketing campaign in the US. [...] [...] If you have an interest or application for bluetooth marketing let us know! SMS Text News » Pepsi launches America’s biggest bluetooth campaign Qwikker announced today that Pepsi has launched the largest Bluetooth marketing campaign in the U.S. The campaign to deliver viral video clips, which went live on April 2nd, runs for two months in outdoor advertising locations consisting of bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia. This campaign marks a milestone for the interactive marketing industry as the first multi-city, multi-network Bluetooth marketing campaign in the US. [...]

]]> By: Spunlogic Blog » Blog Archive » Pepsi’s Bluetooth Extravaganza http://www.mobileindustryreview.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html/comment-page-1#comment-47498 Spunlogic Blog » Blog Archive » Pepsi’s Bluetooth Extravaganza Tue, 01 May 2007 11:46:05 +0000 http://www.smstextnews.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html#comment-47498 [...] On SMS Text News yesterday I saw a post about Pepsi’s new Bluetooth campaign run by Qwikker.   The concept is that several bus shelters and pay phones in Washington D.C., Los Angeles, Denver, Orange County, Pittsburgh and Philadelphia will give consumers with a Bluetooth device the ability to download free video clips.  It’s considered the largest Bluetooth marketing campaign to date. [...] [...] On SMS Text News yesterday I saw a post about Pepsi’s new Bluetooth campaign run by Qwikker.   The concept is that several bus shelters and pay phones in Washington D.C., Los Angeles, Denver, Orange County, Pittsburgh and Philadelphia will give consumers with a Bluetooth device the ability to download free video clips.  It’s considered the largest Bluetooth marketing campaign to date. [...]

]]> By: technokitten http://www.mobileindustryreview.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html/comment-page-1#comment-47325 technokitten Mon, 30 Apr 2007 19:15:50 +0000 http://www.smstextnews.com/2007/04/pepsi_launches_americas_biggest_bluetooth_campaign.html#comment-47325 The DMA has ruled against bluespam (i.e. sending out unsolicited messages via bluetooth to ask if you want further content or information about something) in the UK and the Information Commissioner has similar views unfortunately. Until we've worked out how the initial message can appear on a phone via opt-in, then the service is flawed, not least legally. Love the concept about free music via bluetooth in a bus stop, but disappointed it's still not opt-in unless I've missed something in the customer interaction process. The DMA has ruled against bluespam (i.e. sending out unsolicited messages via bluetooth to ask if you want further content or information about something) in the UK and the Information Commissioner has similar views unfortunately.

Until we’ve worked out how the initial message can appear on a phone via opt-in, then the service is flawed, not least legally. Love the concept about free music via bluetooth in a bus stop, but disappointed it’s still not opt-in unless I’ve missed something in the customer interaction process.

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