Comments on: T-Mobile to be exclusive iPhone European partner? http://www.mobileindustryreview.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 15 Feb 2012 15:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: steve procter http://www.mobileindustryreview.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html/comment-page-1#comment-50719 steve procter Mon, 14 May 2007 07:40:03 +0000 http://www.smstextnews.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html#comment-50719 I am starting to think Apple haven't got the first clue about the mobile handset market. They are applying the classic "announce it a year ahead and then watch the world salivate all the way to your door" marketing approach. This works well when you have got some exclusive "nobody else in the world does it" product. But apart from those first 24 hours when we all saw the iphone for the first time and did indeed salivate just a little bit, the iphone is at the end of the day a handset...one that will be copied a dozen times over by the time it reaches market. IMHO Apple have f*&^ed up big time with the launch of this. It just shows that what works in one market isn't necessarily right for another. steve/itagg.com I am starting to think Apple haven’t got the first clue about the mobile handset market.

They are applying the classic “announce it a year ahead and then watch the world salivate all the way to your door” marketing approach. This works well when you have got some exclusive “nobody else in the world does it” product. But apart from those first 24 hours when we all saw the iphone for the first time and did indeed salivate just a little bit, the iphone is at the end of the day a handset…one that will be copied a dozen times over by the time it reaches market.

IMHO Apple have f*&^ed up big time with the launch of this. It just shows that what works in one market isn’t necessarily right for another.

steve/itagg.com

]]> By: Dad http://www.mobileindustryreview.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html/comment-page-1#comment-50553 Dad Sun, 13 May 2007 12:28:32 +0000 http://www.smstextnews.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html#comment-50553 T-Mobile huh with no 3G? Thats the death knell. T-Mobile huh with no 3G? Thats the death knell.

]]> By: ewan http://www.mobileindustryreview.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html/comment-page-1#comment-50189 ewan Fri, 11 May 2007 23:38:43 +0000 http://www.smstextnews.com/2007/05/_t-mobile_to_be_exclusive_iphone_european_partner.html#comment-50189 Thinking about this, I am really surprised Apple are releasing the handset without 3g. Very strange indeed. Thinking about this, I am really surprised Apple are releasing the handset without 3g. Very strange indeed.

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