Orange’s international calling card sim boosts confusion

Link: Orange’s attempt at fighting call cards >> Communication Breakdown >> David Meyer’s Blog at ZDNet UK Community

News just in from France Telecom’s local subsidiary: it’s introducing a “simple and low cost” way to call abroad. Is it lowering its international call rates? No! Don’t be silly. It’s putting out the Call Abroad pay-as-you-go SIM, which offers “the cheapest rates currently available for international calls”. Only 8p a minute to my native South Africa? Huzzah.

I was particularly interested to read David Meyer’s post that was brought to my attention by an SMS Text News reader.

Definitely worth a read.

It seems Orange have seen fit to introduce a new pay as you go sim card that offers reasonably good rates abroad.

If you’re a normal pay as you go customer, then screw you. With bells on. You’ll need to get hold of this special sim card to get the benefits.

Crazy. But worth it, if you’re an operator desperate to protect your semi-dwindling revenues. Good rates = good news. Just… well it’s just an arse messing around with more and one sim card isn’t it…

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Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

  • http://www.sonuspr.com Patrick

    A few months ago I heard about an MVNO planning to launch with exactly this proposition – insert our sim and get cheaper calls abroad. There was also something about earning cash back by dialling a special number if you are already on a contract you can’t break.

    It seemed like a reasonable idea, if there was enough marketing support to put behind it to make it well enough known. However, they wanted to launch it on the cheap to their 10 friends and expect it to take off ‘virally’.

    Anyway, not surprisingly I’ve not heard a thing for ages. Does anyone else know anything?

  • freecallstoindia

    Did you know that you can get an access number and free international calls as part of your inclusive minutes? If not check out the link. Why not even post an article on this blog so your readers can save money :)

  • freecallstoindia

    here is the link check it out http://www.free-international-calls-on-mobiles.com This is valid from the UK!!

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