Comments on: Mobile marketing reach is too small, too expensive http://www.mobileindustryreview.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: technokitten http://www.mobileindustryreview.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html/comment-page-1#comment-61584 technokitten Tue, 19 Jun 2007 22:00:42 +0000 http://www.smstextnews.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html#comment-61584 Why are they talking about just outbound SMS anyway? There's a bit more to mobile marketing these days than sending out text messages to someone else's customers... Why are they talking about just outbound SMS anyway? There’s a bit more to mobile marketing these days than sending out text messages to someone else’s customers…

]]> By: Plusone Marketing http://www.mobileindustryreview.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html/comment-page-1#comment-59004 Plusone Marketing Mon, 11 Jun 2007 11:23:48 +0000 http://www.smstextnews.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html#comment-59004 so the Brands want to pay less than the cost of sending the SMS?? Lets do a comparison with Yellow Pages....cost per thousand - what the circulation of the book, readers who may never see the ad? SMS is DIFFERENT - it's targeted, it provides an opportunity for a call to action that NO OTHER for of marketing can hope to provide. There is still a along way to go in educating ad agencies if they do not understand that basic aspect <a href="http://www.plusone.com.au" rel="nofollow">PlusOne</a> so the Brands want to pay less than the cost of sending the SMS??

Lets do a comparison with Yellow Pages….cost per thousand – what the circulation of the book, readers who may never see the ad?

SMS is DIFFERENT – it’s targeted, it provides an opportunity for a call to action that NO OTHER for of marketing can hope to provide.

There is still a along way to go in educating ad agencies if they do not understand that basic aspect
PlusOne

]]> By: Alfie http://www.mobileindustryreview.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html/comment-page-1#comment-58650 Alfie Sun, 10 Jun 2007 05:08:39 +0000 http://www.smstextnews.com/2007/06/advertising_age_-_digital_-_video_report_mobile_marketing_stymied_by_high_cpms_small_audiences.html#comment-58650 He's right, and those are precisely the sort of price points that <a href="http://admob.com" rel="nofollow">Admob</a> have, so what's the problem, Admob are doing great! He’s right, and those are precisely the sort of price points that Admob have, so what’s the problem, Admob are doing great!

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