Comments on: Blyk is coming to the UK in August http://www.mobileindustryreview.com/2007/06/blyck_is_coming_to_the_uk_in_august.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 10 Feb 2010 14:15:02 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: John http://www.mobileindustryreview.com/2007/06/blyck_is_coming_to_the_uk_in_august.html/comment-page-1#comment-59552 John Wed, 13 Jun 2007 08:17:48 +0000 http://www.smstextnews.com/2007/06/blyck_is_coming_to_the_uk_in_august.html#comment-59552 Lets assume that Blyk is a completely free to use network, not just free calls if you spend X amount per month.... Premium sms isn't going to work - it can't because Blyk won't be able to recover the costs customers could run up/won't be able to pay out revenue share, even on the really cheap 12/10p rates you get on the BBC. If they get any traction in the market place then the kind of people who buy ringtones, vote for Big Brother etc are the same people who are going to be attracted to a network which offers them free calls/ tests. If they cause the paradigm shift that some commentators have predicted, then the whole PSMS market will shrink. Having said all that, I'm sceptical that their business case stacks up. But that's for another post... Lets assume that Blyk is a completely free to use network, not just free calls if you spend X amount per month….

Premium sms isn’t going to work – it can’t because Blyk won’t be able to recover the costs customers could run up/won’t be able to pay out revenue share, even on the really cheap 12/10p rates you get on the BBC.

If they get any traction in the market place then the kind of people who buy ringtones, vote for Big Brother etc are the same people who are going to be attracted to a network which offers them free calls/ tests.

If they cause the paradigm shift that some commentators have predicted, then the whole PSMS market will shrink.

Having said all that, I’m sceptical that their business case stacks up. But that’s for another post…

]]> By: ewan http://www.mobileindustryreview.com/2007/06/blyck_is_coming_to_the_uk_in_august.html/comment-page-1#comment-59376 ewan Tue, 12 Jun 2007 19:13:36 +0000 http://www.smstextnews.com/2007/06/blyck_is_coming_to_the_uk_in_august.html#comment-59376 Tell us more, John Tell us more, John

]]> By: John http://www.mobileindustryreview.com/2007/06/blyck_is_coming_to_the_uk_in_august.html/comment-page-1#comment-59251 John Tue, 12 Jun 2007 09:08:12 +0000 http://www.smstextnews.com/2007/06/blyck_is_coming_to_the_uk_in_august.html#comment-59251 and so begins the death of the premium rate SMS industry.... and so begins the death of the premium rate SMS industry….

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