Link: webitpr | Folk Rocker Goes Straight To Mobile With Dialogue
Heard of Julia Harris, the up-and-coming funk folk rocker? You probably haven’t, but she’ll be all over your mobile soon, thanks to a little help from Dialogue.
Creative agency Sonaa are working with UK mobile marketing company Dialogue to give Julia a way of promoting her latest single through the mobile medium. The new mobile site went live last week before a gig in Cardiff and Dialogue is also looking to launch other marketing campaigns later in the year, as Julia tours the UK.
Paul Griffiths, Dialogue’s MD explains why Julia’s approach to marketing is a good one and how Dialogue is supporting her marketing strategy: ‘Julia has recognised the growing mobile market as the primary means to reach her fans; this is an area that many artists initially overlook, but Julia wanted to do something different to raise her profile. We have created and host her mobile site and by utilising our Text 2 Browse service through our Mobile Applications Portal (MAP), users are driven to the site through an advertised short code by texting ‘Julia†to 80010. We are also providing a database builder, so that Julia can communicate with her fan base, promoting relevant information and content.â€Â
Julia has had an incredible start to her career, supporting artists such as Damien Rice, receiving rave reviews and regular airplay. The Welsh singer/songwriter is now looking to increase her profile further through mobile campaigns. Dialogue has designed a site for the artist where fans can buy wallpapers, read the latest news from Julia and download her newest music tracks.