Comments on: Pirates of the Caribbean goes mobile with Hypertag http://www.mobileindustryreview.com/2007/06/netimperative_-_hypertag_takes_pirates_of_the_caribbean_campaign_mobile.html Daily news and opinion for 250,000 industry executives and mobile fanatics Mon, 13 Feb 2012 16:39:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Daniel http://www.mobileindustryreview.com/2007/06/netimperative_-_hypertag_takes_pirates_of_the_caribbean_campaign_mobile.html/comment-page-1#comment-60264 Daniel Sat, 16 Jun 2007 00:04:34 +0000 http://www.smstextnews.com/2007/06/netimperative_-_hypertag_takes_pirates_of_the_caribbean_campaign_mobile.html#comment-60264 I've seen devices that do this at the Brisbane Motor Show. Ford had these pillars that would send pictures and videos to your handset of various new models. The way you had to opt-in was to change the bluetooth name of your phone to the name of the car that particular pillar was promoting. Clever, but required a little more know-how than would usually be desired. I’ve seen devices that do this at the Brisbane Motor Show. Ford had these pillars that would send pictures and videos to your handset of various new models.

The way you had to opt-in was to change the bluetooth name of your phone to the name of the car that particular pillar was promoting. Clever, but required a little more know-how than would usually be desired.

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