Play.com lining up to sell Apple iPhone direct

By Ewan on June 20, 2007 in News

Picture 9
Originally uploaded by smstextnews.

I was quite surprised to find this on Play.com.

I was doing a search for ‘iPhone’ and found a Play.com Google Ad promoting the iPhone.

I wondered what they were doing. Jumping on the bandwaggon perhaps?

No, not a bit of it, it seems. Looks like they will actually sell the handset. Or, intend doing so if they’re given half a chance.

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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