Mobile entertainment company ROK have just announced they’ve inked a deal with American broadcaster NBC to bring their CNBC Europe channel to mobiles.
“We’re delighted to have CNBC Europe as a flagship channel on ROK TV” said Jonathan kendrick, Chairman of ROK “as we know there is a huge and as-yet untapped demand for live and instantly-available business and financial news amongst our mobile TV customers.”
Commenting on the deal, Martin Kay of CNBC said “ROK TV is a great partner for us to deploy our channel into dozens of mobile operators around the world because of its international reach, and because it is not limited to 3G operaors.”
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