Comments on: Eckoh get hit with record £150k fine http://www.mobileindustryreview.com/2007/07/eckoh_get_hit_with_record_150k_fine.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 16:35:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Alex http://www.mobileindustryreview.com/2007/07/eckoh_get_hit_with_record_150k_fine.html/comment-page-1#comment-67477 Alex Fri, 06 Jul 2007 14:13:24 +0000 http://www.smstextnews.com/2007/07/eckoh_get_hit_with_record_150k_fine.html#comment-67477 PhonePayPlus sounds awfully like something to do with something I'd find down the corner shop for topping up a gas card or paying the council tax. Not that I do any of those things down the corner shop, I hasten to add. But you know what I mean? This was the first I'd heard about their name change. Tucked away in the bottom of a press release that was so well received I woke up to it at 8am on Sky News as their 'top story'. PhonePayPlus sounds awfully like something to do with something I’d find down the corner shop for topping up a gas card or paying the council tax. Not that I do any of those things down the corner shop, I hasten to add. But you know what I mean?

This was the first I’d heard about their name change. Tucked away in the bottom of a press release that was so well received I woke up to it at 8am on Sky News as their ‘top story’.

]]> By: steve procter http://www.mobileindustryreview.com/2007/07/eckoh_get_hit_with_record_150k_fine.html/comment-page-1#comment-67458 steve procter Fri, 06 Jul 2007 13:38:27 +0000 http://www.smstextnews.com/2007/07/eckoh_get_hit_with_record_150k_fine.html#comment-67458 OUCH!!! But good on ICSTIS for having balls to do what needs doing...not a fun job but glad they have the confidence to do it. What isn't good on ICSTIS is them changing their name to this ridiculous namby pamby "could only have been dreamt up by a bunch of lovey dovey branding consultants whilst drinking white wine spritzers down in soho" name. Will ICSTIS be giving iTAGG and all the other mobile solutions providers a budget to re-educate our clients as to who on earth "PhonePayPlus" are. Honestly, it sounds like some naff Phones4U marketing campaign - I can just see Sir Alistair Graham doing the silly hand gesture every time he says who he works for. I just know that when we tell our clients that we work inline with industry regulations set out by 'PhonePayPlus' they are gonna go "what? who?" and I then have to spend 30 minutes of my valuable time explaining this nonsense. I mean, you just couldn't even hang your fluffy 70% cotton unisex M&S socks on names like PhonePayPlus. I much preferred the days when you could hang your pit helmet on names like the Department of Trade & Industry. That's a real name...just like ICSTIS...they shout 'we are important and doing very worthwhile stuff' and you believed them and respected them. steve/itagg.com OUCH!!! But good on ICSTIS for having balls to do what needs doing…not a fun job but glad they have the confidence to do it.

What isn’t good on ICSTIS is them changing their name to this ridiculous namby pamby “could only have been dreamt up by a bunch of lovey dovey branding consultants whilst drinking white wine spritzers down in soho” name.

Will ICSTIS be giving iTAGG and all the other mobile solutions providers a budget to re-educate our clients as to who on earth “PhonePayPlus” are. Honestly, it sounds like some naff Phones4U marketing campaign – I can just see Sir Alistair Graham doing the silly hand gesture every time he says who he works for.

I just know that when we tell our clients that we work inline with industry regulations set out by ‘PhonePayPlus’ they are gonna go “what? who?” and I then have to spend 30 minutes of my valuable time explaining this nonsense.

I mean, you just couldn’t even hang your fluffy 70% cotton unisex M&S socks on names like PhonePayPlus. I much preferred the days when you could hang your pit helmet on names like the Department of Trade & Industry. That’s a real name…just like ICSTIS…they shout ‘we are important and doing very worthwhile stuff’ and you believed them and respected them.

steve/itagg.com

]]> By: Fahed http://www.mobileindustryreview.com/2007/07/eckoh_get_hit_with_record_150k_fine.html/comment-page-1#comment-67399 Fahed Fri, 06 Jul 2007 10:08:54 +0000 http://www.smstextnews.com/2007/07/eckoh_get_hit_with_record_150k_fine.html#comment-67399 It's a great shame that only they get sanctioned! A great shame. It’s a great shame that only they get sanctioned! A great shame.

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