3UK repair avoidance strategy: Have a logo!

Remember this story from earlier in the week?

Link: SMS Text News

I never knew that mobile operators actually had repair avoidance centres!
An SMS Text News reader got me on instant messenger this morning to relate a tale of woe.

A follow-up from Grant on IM (not via Skype, obviously, as it’s screwed).

Three sent the handset back in exactly the same condition – but they kindly added a “3″ logo to the it. They call that repairs?

No, I call that smart brand management, Grant! Deary me. Well, you can but try again. Or put up with it!

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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