Comments on: 82ASK –> Texperts http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html Daily news and opinion for 250,000 industry executives and mobile fanatics Wed, 10 Feb 2010 15:21:01 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Texperts - 66000 » Industry debate about the Texperts rebranding http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html/comment-page-1#comment-89548 Texperts - 66000 » Industry debate about the Texperts rebranding Thu, 16 Aug 2007 13:56:42 +0000 http://www.smstextnews.com/2007/08/82ask_--_texperts.html#comment-89548 [...] We did a lot of research and found that the connection between the name 82ASK and the number 82275 was an issue. It resonated pretty well among mobile/wireless professionals (although not as well as you’d think!), but the general population of the UK didn’t respond well to that kind of alphanumeric shorthand. There’s also the issue of branding. As Ewan MacLeod wrote in a recent blog, [...] [...] We did a lot of research and found that the connection between the name 82ASK and the number 82275 was an issue. It resonated pretty well among mobile/wireless professionals (although not as well as you’d think!), but the general population of the UK didn’t respond well to that kind of alphanumeric shorthand. There’s also the issue of branding. As Ewan MacLeod wrote in a recent blog, [...]

]]> By: technokitten http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html/comment-page-1#comment-88505 technokitten Wed, 15 Aug 2007 13:16:51 +0000 http://www.smstextnews.com/2007/08/82ask_--_texperts.html#comment-88505 Umm, I think the 'route 66' style is deliberate with the new shortcode of 66000 'n all ;) And after a long night out I can forgive them a typo or two. I know how I'd feel trying to blog at 5 in the morning! Umm, I think the ‘route 66′ style is deliberate with the new shortcode of 66000 ‘n all ;)

And after a long night out I can forgive them a typo or two. I know how I’d feel trying to blog at 5 in the morning!

]]> By: Ben Smith http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html/comment-page-1#comment-87974 Ben Smith Tue, 14 Aug 2007 19:58:31 +0000 http://www.smstextnews.com/2007/08/82ask_--_texperts.html#comment-87974 I think 'Ewan McLean' is the new pen name he's pushing after renewing his gym subscription :-) ...or perhaps we're sponsored by the toothpaste people now? I think ‘Ewan McLean’ is the new pen name he’s pushing after renewing his gym subscription :-)

…or perhaps we’re sponsored by the toothpaste people now?

]]> By: Dan Lane http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html/comment-page-1#comment-87945 Dan Lane Tue, 14 Aug 2007 18:26:34 +0000 http://www.smstextnews.com/2007/08/82ask_--_texperts.html#comment-87945 They obviously aren't as bright as they make out... they call you Ewan MacLean on their blog. Bloody amateurs!!! (here we go again!) They obviously aren’t as bright as they make out… they call you Ewan MacLean on their blog.

Bloody amateurs!!! (here we go again!)

]]> By: Stephen Holmes http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html/comment-page-1#comment-87925 Stephen Holmes Tue, 14 Aug 2007 16:43:17 +0000 http://www.smstextnews.com/2007/08/82ask_--_texperts.html#comment-87925 Like the rebrand overall, done for the right reasons and the ATL advertising and website looks nice – but not so keen on the logo, looks a little odd… got a bit of an american road sign look about it (route 66 style) and the tag line is a bit of a tongue twister – “How to know on the go”.

]]> By: Texperts - 66000 » Texperts: Licensed to Find! http://www.mobileindustryreview.com/2007/08/82ask_--_texperts.html/comment-page-1#comment-87924 Texperts - 66000 » Texperts: Licensed to Find! Tue, 14 Aug 2007 16:43:04 +0000 http://www.smstextnews.com/2007/08/82ask_--_texperts.html#comment-87924 [...] MacLean at SMS Text News spent the evening following us on our midnight campaign. Read all about his experience on their [...] [...] MacLean at SMS Text News spent the evening following us on our midnight campaign. Read all about his experience on their [...]

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