Ban on smoking leading to texting boom? (“Smexting”)

Check this one out…

Link: What the hell is smexting? | Technology | Guardian Unlimited

In the two weeks following the smoking ban, texting across Orange’s network of 17 million mobile phone users shot up by 7.5million texts, leading Orange to dub the trend ‘smexting’.

The sharp increase has been attributed to smokers keeping themselves occupied as they’re forced outdoors and away from their mates. Many are also turning to their phones as a distraction and a way to avoid temptation.

So yes it is certainly the August ‘funny season’ for the newspapers but I can imagine that when you’re sat out on your own having a cigarette, you might text someone or arse around on your handset.. if only to give yourself something to do (and not look like a complete idiot).

About Ewan

Ewan is Founder and Editor of Mobile Industry Review. He writes about a wide variety of industry issues and is usually active on Twitter most days. You can read more about him or reach him with these details.

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