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	<title>Comments on: o2 offers free calls and phone charging from London Taxis</title>
	<atom:link href="http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html</link>
	<description>Daily news and opinion for 250,000 industry executives and mobile fanatics</description>
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		<title>By: Brian</title>
		<link>http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html/comment-page-1#comment-106338</link>
		<dc:creator>Brian</dc:creator>
		<pubDate>Thu, 13 Sep 2007 13:27:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html#comment-106338</guid>
		<description>O2 have 85 of these Taxiphones in London and there are a further 20 in Birmingham.

The PR for the Taxiphones is about to start as the last of the Taxiphones wasn&#039;t installed until this week.

Look out for these on the streets - they all have O2 Taxiphone written on the side...</description>
		<content:encoded><![CDATA[<p>O2 have 85 of these Taxiphones in London and there are a further 20 in Birmingham.</p>
<p>The PR for the Taxiphones is about to start as the last of the Taxiphones wasn&#8217;t installed until this week.</p>
<p>Look out for these on the streets &#8211; they all have O2 Taxiphone written on the side&#8230;</p>
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		<title>By: Patrick</title>
		<link>http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html/comment-page-1#comment-94013</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Wed, 22 Aug 2007 19:45:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html#comment-94013</guid>
		<description>Ronald

To be honest I never went to the dome - mainly out of principle as I felt it was a big useless white elephant. With the O2 I just felt that it was poorly marketed and then didn&#039;t really deliver. Having said that we might have got there at the wrong time (just as the beach was closing) and with our 16 month old son with us we didn&#039;t fancy sitting having a drink.

But I&#039;m still impressed with the cab. That is what it should be about ...</description>
		<content:encoded><![CDATA[<p>Ronald</p>
<p>To be honest I never went to the dome &#8211; mainly out of principle as I felt it was a big useless white elephant. With the O2 I just felt that it was poorly marketed and then didn&#8217;t really deliver. Having said that we might have got there at the wrong time (just as the beach was closing) and with our 16 month old son with us we didn&#8217;t fancy sitting having a drink.</p>
<p>But I&#8217;m still impressed with the cab. That is what it should be about &#8230;</p>
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		<title>By: Ronald Cummings-John</title>
		<link>http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html/comment-page-1#comment-93715</link>
		<dc:creator>Ronald Cummings-John</dc:creator>
		<pubDate>Wed, 22 Aug 2007 14:18:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html#comment-93715</guid>
		<description>Patrick, I would have to disagree with the what &quot;The o2&quot; offers. I went down there with a friend and had an amazing time. From playing games in the phone shop , chilling on the beach and walking down the cobbled streets with the bars, restaurants and clubs. I quite enjoyed it. 

I think its better than the dome, which to me was the biggest pile of c**p ever!!!

.....and on the subject of the cab.....WOW</description>
		<content:encoded><![CDATA[<p>Patrick, I would have to disagree with the what &#8220;The o2&#8243; offers. I went down there with a friend and had an amazing time. From playing games in the phone shop , chilling on the beach and walking down the cobbled streets with the bars, restaurants and clubs. I quite enjoyed it. </p>
<p>I think its better than the dome, which to me was the biggest pile of c**p ever!!!</p>
<p>&#8230;..and on the subject of the cab&#8230;..WOW</p>
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		<title>By: Patrick</title>
		<link>http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html/comment-page-1#comment-93034</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Tue, 21 Aug 2007 14:42:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html#comment-93034</guid>
		<description>Ewan

I think that is a great idea by O2, but as you say poor PR. Not only should we know about these things before they are launched, but they should then make the most out of a great service like this with ongoing PR. As it is, the nine people that get into this cab today know about the service and not the xx million that could have been reached with good PR.

Having said that, I think the PR around the relaunch of the dome (sorry, the O2) was also pretty poor also. What is it actually offering ... the answer when you get there is not much. :-(</description>
		<content:encoded><![CDATA[<p>Ewan</p>
<p>I think that is a great idea by O2, but as you say poor PR. Not only should we know about these things before they are launched, but they should then make the most out of a great service like this with ongoing PR. As it is, the nine people that get into this cab today know about the service and not the xx million that could have been reached with good PR.</p>
<p>Having said that, I think the PR around the relaunch of the dome (sorry, the O2) was also pretty poor also. What is it actually offering &#8230; the answer when you get there is not much. <img src='http://www.mobileindustryreview.com/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
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		<title>By: James Whatley</title>
		<link>http://www.mobileindustryreview.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html/comment-page-1#comment-92988</link>
		<dc:creator>James Whatley</dc:creator>
		<pubDate>Tue, 21 Aug 2007 12:37:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.smstextnews.com/2007/08/o2_offers_free_calls_and_phone_charging_from_london_taxis.html#comment-92988</guid>
		<description>THAT is something I would use. 

Like it.</description>
		<content:encoded><![CDATA[<p>THAT is something I would use. </p>
<p>Like it.</p>
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