Comments on: Online better than texting for marketing to Generation-Y? http://www.mobileindustryreview.com/2007/08/online_better_than_texting_for_marketing_to_generation-y.html Daily news and opinion for 250,000 industry executives and mobile fanatics Tue, 14 Feb 2012 22:14:00 +0100 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Glyman http://www.mobileindustryreview.com/2007/08/online_better_than_texting_for_marketing_to_generation-y.html/comment-page-1#comment-92991 Peter Glyman Tue, 21 Aug 2007 12:49:09 +0000 http://www.smstextnews.com/2007/08/online_better_than_texting_for_marketing_to_generation-y.html#comment-92991 It's still early, especially here in the US but the groundwork is being set to make text marketing fruitful. You're on point about the right kind of marketing too. We're talking about increasing brand awareness, stickiness to an existing site/brand. What will work is permission based that is thoughtful and relevant. It’s still early, especially here in the US but the groundwork is being set to make text marketing fruitful. You’re on point about the right kind of marketing too. We’re talking about increasing brand awareness, stickiness to an existing site/brand. What will work is permission based that is thoughtful and relevant.

]]> By: James Whatley http://www.mobileindustryreview.com/2007/08/online_better_than_texting_for_marketing_to_generation-y.html/comment-page-1#comment-92925 James Whatley Tue, 21 Aug 2007 09:29:06 +0000 http://www.smstextnews.com/2007/08/online_better_than_texting_for_marketing_to_generation-y.html#comment-92925 Generation Y eh? And there's me working on Generation C. *sigh* Generation Y eh?

And there’s me working on Generation C.

*sigh*

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